From its humble beginnings in Arkansas, in 1962, Walmart has grown exponentially to become a household name around the world.
The business was founded by Sam Walton, who wanted to give consumers products at low price, deliberately giving him a lower profit. He was intent on undercutting its competition. To this date, the company has exceeded its wildest expectations and has grown beyond the US shores.
From it’s humble beginnings, to provide competitive groceries. Walmart has grown to provide electricals, home furnishings, and pharmacy services, and keeps adding new products to it’s customers. This includes numerous financial service options to help it’s customers.
At Walmart, you can now:
One of the most popular financial products they offer is their MoneyCard. Walmart teamed up with Green Dot, who issue the card. This service is essentially a reloadable debit card with bonuses, to use you need to add money to it first. There are numerous perks provided, making it enticing to use, including getting your wages 2 days early!
Customers can pick up a MoneyCard in-store or open an account online.
Walmart has teamed up with financial technology company Affirm. This gives their customers access to finance across numerous latest technology products, online and in store.
The benefit of this team up to Walmart’s customers is substantial, giving them access to higher priced products spread on payments.
High price products such as TVs, laptops, tablets, mobile phones are now affordable to their customers. As they benefit from having the cost spread, some also benefiting from a buy now pay later promotion.
The APR varies between 10 – 30%. Eligible categories are as follows:
Accepted customers can take finance from 3 to 24 months, online or in-store, repaying monthly. Affirm doesn’t charge fees for the service it provides. Customers will pay interest over the loan term, with some products having 0% interest.
By offering financial services in-store, Walmart increases customers to it’s store. Physically or to it’s website.
This increase in customers and sales of higher priced items, has without question increased profits. In the first quarter of 2022, Walmart reported increase in revenue to £153billion. Based on the previous year, this is 0.5% from the same period.
Walmart has joined forces with Capital One and Mastercard to offer a Walmart Rewards credit card. Customers can, as with MoneyCard, earn cash back on purchases. 5% cashback with Walmart online shopping, 2% in-store and on gas, and 1% wherever else Mastercard is accepted. Capital One has an app that customers can log into to control their accounts.
Fintech (financial technology) company Ribbit Capital has recently collaborated with Walmart to develop other financial products. The retailer aims to “develop and offer modern, innovative and affordable financial solutions.” A somewhat vague statement about its future intention.
John Furner, CEO and President of Walmart U.S., stated, “For years, millions of customers have put their trust in Walmart to not only save them money when they shop with us but help them manage their financial needs.”
This statement has let to speculation on the future, if there will be a ‘Bank of Walmart’. The new startup is owned in the majority by Walmart, and it will continue to serve customers alongside existing financial platforms.